Sony Playstation x Baraka Product Ad Production
Marketing Campaign
We just wrapped a vibrant social shoot for a limited-edition collab between Baraka and TikTok sensation: TheHotHeadSam — launching their custom-made ice cream and ice lolly. A playful, summer-ready campaign built for Reels and Stories, designed to be as scroll-stopping as the dessert itself.
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Everything was shot on Sony, which felt fitting — same brand that brought us the PlayStation. Clean color science, fast autofocus, and a look that feels slick without trying too hard. Perfect for social content where movement, detail, and vibe all matter.
The approach was minimal and punchy. We focused on creamy close-ups, bold colors, and natural energy from the talent. Shot vertical, edited fast, and built for that first-second hook.
Limited-edition product, short-form content, maximum flavor — that’s how we like it.